Positioning the Quality Excellence Competitiveness of Integrated School Education Using the Multidimensional Scaling Model

Arif Julianto Sri Nugroho and Abdul Haris and Purwo, Haryono and Tasari and Dandang Setyawanti (2024) Positioning the Quality Excellence Competitiveness of Integrated School Education Using the Multidimensional Scaling Model. Al-Hayat: Journal of Islamic Education, 8 (3). pp. 833-844. ISSN 2599-3046

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Abstract

This research was carried out by developing an analysis model of the competitiveness quality performance of the Integrated Islamic Middle School (SMPIT). Judging from acquiring new students, SMPIT is currently experiencing increased student interest. The research aims to build a marketing strategy model based on competitive quality performance excellence and determine the superior position of each SMPIT in Klaten City as a manifestation of the emergence of the competitive advantage of Integrated Islamic High Schools in Indonesia. The research was conducted quantitatively through multivariate multidimensional scaling statistical tests. The sample was taken using a purposive sampling technique as many as 112 respondents, namely parents of students from the entire community who believe in leading Islamic education in Klaten. The quantitative test of the model includes testing the validity and reliability of the instrument and a quantitative multidimensional scaling test of SMPIT's competitiveness using the SPSS 21 program. This research produces attributes in a questionnaire adapted from Wahyudin including market orientation, program innovation, environmental adaptability and the influence of competitive advantage. Quantitative test results show that the instrument items are valid and reliable. SMPIT Ibnu Abbas and SMPIT Hidayah have the highest competitive advantage points on the map of superior school competitiveness from quantitative and qualitative aspects in Klaten Regency, namely in Quadrant I. In the final stage of the research, a map of each SMPIT was formed to create competitiveness for Islamic secondary schools. This will lead to welcoming the era of demographic bonuses and economic growth to Indonesia's golden generation in 2045. The novelty of this research combines positioning the competitiveness of superior Islamic schools based on multidimensional scaling with the object of observation of secondary Islamic education in Klaten Regency, a cluster of economic growth areas experiencing rapid growth in the Joglosemar region. This research combines the concept of competitive advantage in the quality performance of Islamic educational institutions through a multidimensional scaling model positioning.

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Unwidha Perpustakaan Unwidha
Date Deposited: 16 Apr 2025 02:26
Last Modified: 16 Apr 2025 02:26
URI: http://repository.unwidha.com:880/id/eprint/4161

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