Pemetaan Posisi Keunggulan Mutu Layanan Daya Saing Destinasi Wisata Kota Pekalongan Berbasis Inovasi Komunitas

Sigit Adhi Pratomo and Arif Julianto Sri Nugroho and Tasari and Abdul Haris and Agung Nugroho Jati and Agus Santoso (2024) Pemetaan Posisi Keunggulan Mutu Layanan Daya Saing Destinasi Wisata Kota Pekalongan Berbasis Inovasi Komunitas. Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien), 5 (1). pp. 189-197. ISSN 2723-8121

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Abstract

This study aims the position competitive exellence tourism destination in Pekalongan. The research method used quantitatvive model. The sampling model used purposive sampling with 120 respondents. Research atribut adopt from Cooper’s with attraction, accesbility, amenity and ancilliary. The tes model used MDS Multivariate. Kampoeng Batik Pesindon and Kampoeng Batik Kauman is in a relative exellent quadrant position compared to the other three tourism destination .Pasir Kencana and Wisata Bahari occupy a challenger position. The research activities is to propose marketing strategy solution s to win competition among tourism destinantion exellence in the future. Keywords: Positioning , Exellence Competitiveness, Tourism Destinstion, Multidimensional Scalling .

Item Type:	Article
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi > Manajemen
Depositing User:	Unwidha Perpustakaan Unwidha
Date Deposited:	21 Aug 2024 06:58
Last Modified:	21 Aug 2024 06:58
URI:	http://repository.unwidha.com:880/id/eprint/3872

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