LAYANAN RUMAH SAKIT BERBASIS RELIGI: SUATU KONSEPTUAL MODEL

Winarno Heru Murjito and Oki Kuntaryanto and Nuraeni Hartati and Hartanto and Dandang Setyawanti and Dwi Wahyuni Uningowati and Suhud, Eko Yuwono (2024) LAYANAN RUMAH SAKIT BERBASIS RELIGI: SUATU KONSEPTUAL MODEL. Widya Dharma Journal of Business WIJOB, 3 (1). pp. 1-5. ISSN 2829-3439

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Abstract

This study aims to develop a conceptual model to determine the competitive advantages of each religious-based hospital in Klaten Regency in order to establish appropriate marketing strategies to satisfy and increase public interest in trusting the quality of services provided by the hospitals. The novelty of the research lies in integrating the concepts of competitive advantage and performance quality of religious-based healthcare institutions through positioning mapping using multidimensional scaling models. In the final stage of the research, it is expected to form a positioning map for each religious-based hospital, thus creating competitiveness among each leading hospital in Klaten Regency in anticipation of achieving the Sustainable Development Goals (SDGs) and attaining optimal sharia economic growth in the healthcare sector by 2045. Keywords: Religious-based hospitals, positioning, Multidimensional Scaling (MDS), competitiveness

Item Type:	Article
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	Unwidha Perpustakaan Unwidha
Date Deposited:	24 Jul 2024 05:10
Last Modified:	24 Jul 2024 05:10
URI:	http://repository.unwidha.com:880/id/eprint/3804

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