Eka, Suci Rahmawati (2018) PENGARUH PENERAPAN E-COMMERCE TERHADAP KINERJA KEUANGAN PADA PELAKU USAHA EKONOMI KREATIF DI KLATEN. Bachelor (S1) thesis, Universitas Widya Dharma.
![[img]](http://repository.unwidha.ac.id/style/images/fileicons/text.png) |
Text
Eka Suci R fix.pdf Download (751kB) |
Abstract
The objective of this study is to examine the effect of e-commerce implementation on financial performance of creative economy enterprises in Klaten, by comparing the financial performance before and after the use of e-commerce. Financial performance is measured by profit margin, gross profit margin, and net profit margin ratio. The data in this study are collected from survey with questionnaire in 30 creative economy enterprises that used e-commerce. Paired t-test was used to test the hypotheses. The result shows that financial performance was differences (before and after use of e-commerce), if it is measured with profit margin, gross profit margin and net profit margin ratio.
| Item Type: | Thesis (Bachelor (S1)) |
|---|---|
| Subjects: | H Social Sciences > HG Finance |
| Divisions: | Fakultas Ekonomi > Akuntansi |
| Depositing User: | Unwidha Perpustakaan Unwidha |
| Date Deposited: | 08 Mar 2019 02:07 |
| Last Modified: | 08 Mar 2019 02:07 |
| URI: | http://repository.unwidha.ac.id/id/eprint/1073 |
Actions (login required)
 |
View Item |